Caribbean Creatives x Safia.Elena

Talking about yourself is a challenge. Talking about yourself in the context of your work is even more challenging. In my case, my practice is so very aligned with who I am as a person, that the challenge lies in separating my personal self from my designer-self. But alas, I’ve found solace in relaying how both go hand in hand.

Ironically, graphic design was never in the cards for me. Though I had applied to a myriad of degree programs under the umbrella of Art & Design, Graphic Design was my plan Z. Luckily, I had been awarded a scholarship to study at Cardiff Metropolitan University- everything I could have wanted and more; a chance to explore European grounds. However, to my dismay, my plan Z was listed big and bold in my acceptance letter, but I could not lose sight of what I truly wanted. So, off to Cardiff I went, lacking knowledge and/or preparation of what was to come.

Life has a strange way of piecing together these, at the time, detrimental circumstances that eventually become divine intervention. This is my favourite form of magic: coincidence. I had quickly and wholeheartedly fallen in love with Design and all that it had encompassed. It has been challenging as well as surprising to me in so many ways. It was the fast-brewed love for design and a dear friend of mine that encouraged me to live in Berlin, Germany for a year- a place that I will always hold close to my heart. Being there chiseled my sensibility and understanding for design and how it came to be. From art history, to architecture, to contemporary art, to cultural integration: I was witnessing my life and love of art being influenced by design in real-time. I’ll never forget learning about Erik Spiekermann, Berlin-based design genius, who designed the metro-map and brand identity for the major public transportation system in Berlin- something I was using almost everyday. And it’s in those moments that you appreciate your life’s journey. Design has connected so many dots, has introduced me to amazing people, and has curated new paths for the way I view my career.


I’m so thrilled to be sharing this mini interview with you all. If the above snippet peaked your interest, head over to Safia.Elena x Caribbean Creatives to read more on my sources of inspiration, design process and more!

ZH

Holy Chic: On Working With Fashionistas

Fashion: it’s a nonchalant self-investment that we all undoubtedly make. There’s a never-ending list of the reasons why we do it, some may even profess it’s therapeutic. Even if you’re reading this and thinking that you can’t relate, trust me, you’re in it.

Fashion design is one of the highest forms of self-representation. 

All roles aside, it’s pretty obvious that I’m a consumer, so this crossover was pretty interesting for me. I can’t say that I’m an avid follower of the fashion industry and its trends, but I won’t refuse a sale at good ol’ Zara- because that brand for me represents the way I present myself as a woman- a lil discreet, a lil quirk, mixed with a lil badass, that’s my flavour. 

But it’s not just in the clothes. Many times I seek inspiration from Zara’s visual content that is sent to me as a consumer- emailers, instagram posts, website layout, app notifications… They have ensured that without basic branding, you KNOW it’s Zara. 

This was my mission for all these wonderful micro/macro projects. They belong to women that craft, style, appreciate, and produce fashion design, so it was of utmost importance that I channeled their vigour for what they do, into the pieces of communication that represent them. 

ZHxFashion.jpg


The work: 

Meiling’s “Into the Night” 2018 ~ Invitation Design 

Safia Elena ~ Business Card Design 

Secrets Mas ~ Logo and Mini-Campaign Design 

Food, Fashion, Finance ~ Invitation Design 



Thank you x 100000 to Meiling, Safia Ali, Secrets Mas, and Food, Fashion, Finance (Nyssa Pierre). I loved every minute of working on these pieces with you guys! 

P.S. If you’re stuck, lost, demotivated and need a quick chat to sort your business’ visual communication out, feel free to holla at me! I would be happy to help! 

-ZH