Fashion: it’s a nonchalant self-investment that we all undoubtedly make. There’s a never-ending list of the reasons why we do it, some may even profess it’s therapeutic. Even if you’re reading this and thinking that you can’t relate, trust me, you’re in it.
Fashion design is one of the highest forms of self-representation.
All roles aside, it’s pretty obvious that I’m a consumer, so this crossover was pretty interesting for me. I can’t say that I’m an avid follower of the fashion industry and its trends, but I won’t refuse a sale at good ol’ Zara- because that brand for me represents the way I present myself as a woman- a lil discreet, a lil quirk, mixed with a lil badass, that’s my flavour.
But it’s not just in the clothes. Many times I seek inspiration from Zara’s visual content that is sent to me as a consumer- emailers, instagram posts, website layout, app notifications… They have ensured that without basic branding, you KNOW it’s Zara.
This was my mission for all these wonderful micro/macro projects. They belong to women that craft, style, appreciate, and produce fashion design, so it was of utmost importance that I channeled their vigour for what they do, into the pieces of communication that represent them.