This visual identity is for a business start-up with a vigour for 'the process.'
With the client's vision in mind, the brand's mission is to convey its conceptual story. Charcoal Developments attains and executes an "end-goal" for each project that comes its way. Like any process, we first get our hands dirty with the raw beginnings, envelop a cycle of research and refinement, and lastly, polish the project to it's pinnacle: as you would to charcoal. The brand identity therefore entwines three circles that represent the steps undertaken during 'the process'.
And let's be honest here, there's nothing sexier than being coated in the approachable yet subtly bold charcoal grey.
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